AI Summary of Peer-Reviewed Research

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Green celebration practices linked to stronger green values

Four elegantly dressed people stand together at an outdoor evening celebration with golden decorative lighting and garland visible in the background, featuring traditional Indian attire and accessories.
Research area:Environmental ScienceSustainabilityEnvironmental Sustainability in Business

What the study found

The study found that participating in green celebration practices significantly increases individuals’ perceived green value. The strongest positive links were seen for green food practices and effective waste management, while green environment and activity-related practices did not show a significant effect.

Why the authors say this matters

The authors conclude that visible, practical green actions during family celebrations may help nurture environmentally responsible values and encourage a more sustainable lifestyle in everyday social settings. The study suggests this is relevant because family celebrations are central social events in Indian cities.

What the researchers tested

The researchers studied family celebrations such as weddings, birthdays, and religious ceremonies in the districts of Lucknow and Kanpur. They used a cross-sectional survey of 354 respondents who had recently organized or attended such celebrations, and analyzed green festival involvement across three dimensions: green food practices, green design and waste management, and green environment and activities. Structural equation modelling was used to test the hypothesis.

What worked and what didn't

Green food practices showed a strong positive influence on green values, and green design and waste management also showed a strong positive influence. By contrast, green environment and activity-related practices did not demonstrate a significant effect.

What to keep in mind

The abstract does not describe limitations in detail. The study is based on a cross-sectional survey in two districts, so the summary is limited to the population and setting described in the abstract.

Key points

  • Green celebration practices were linked to higher perceived green values.
  • Green food practices and waste management had strong positive effects.
  • Green environment and activity-related practices were not significant.
  • The study surveyed 354 people in Lucknow and Kanpur.
  • The researchers used structural equation modelling to test their hypothesis.

Disclosure

Research title:
Green celebration practices linked to stronger green values
Authors:
Rahul Singh Gautam, Sanjeev Kumar Singh, Kaushiki Singh, Surendra Kumar, Saurabh, Kavita Singh, Sunil Kumar, Shailesh Rastogi
Institutions:
Symbiosis International University, Chhatrapati Shahu Ji Maharaj University, Dr. Shakuntala Misra National Rehabilitation University, Amity University
Publication date:
2026-04-05
OpenAlex record:
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AI provenance: This post was generated by OpenAI. The original authors did not write or review this post.