What the study found
Chefs’ hesitation to offer plant-based meat dishes appears to be linked to several beliefs and practical concerns, including popularity, familiarity, taste, enjoyment of cooking, naturalness, environmental sustainability, cost, and availability.
Why the authors say this matters
The authors suggest that educating chefs about plant-based meat is a promising leverage point to increase the availability of meat alternatives in restaurants, which the study indicates would help make the hospitality industry more environmentally sustainable.
What the researchers tested
The researchers used a sequential mixed-methods design focused on demand. They first interviewed 37 Australian restaurant chefs and managers, then used those qualitative findings to develop a mini-theory and test it in a quantitative survey study.
What worked and what didn't
The interviews identified why chefs hesitate to offer plant-based meat dishes, and these insights were used to build the mini-theory. The quantitative survey was then used to test the mini-theory and to highlight opportunities for encouraging chefs to offer plant-based meat dishes.
What to keep in mind
The abstract does not provide detailed numerical survey results or describe specific limitations beyond the study’s focus on Australian restaurant chefs and managers. The summary available here does not state which survey findings were strongest or whether any proposed opportunities were more effective than others.
Key points
- The study links chefs’ reluctance to serve plant-based meat dishes with beliefs about popularity, familiarity, taste, and other factors.
- The researchers used interviews with 37 Australian restaurant chefs and managers, followed by a quantitative survey.
- The authors suggest educating chefs about plant-based meat could help increase restaurant availability of meat alternatives.
- The abstract says the hospitality industry would become more environmentally sustainable by replacing some meat dishes with plant-based alternatives.
Disclosure
- Research title:
- Chefs’ beliefs shape use of plant-based meat dishes
- Authors:
- David Fechner, Bettina Grün, Rachel Perkins, Sara Dolnicar
- Publication date:
- 2026-02-06
- OpenAlex record:
- View
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