Tag: Consumer behaviour

Essential oils in foot care products may signal product quality
Essential oils in foot care products signal quality to Polish consumers. Study reveals antimicrobial benefits but warns of sensitizing and phototoxic risks in natural formulations.

Ukay-ukay consumption is increasingly shaped by identity and trust
Explore how Philippine ukay-ukay entrepreneurs reveal second-hand clothing consumption drivers beyond economic necessity, emphasizing identity construction and trust in informal fashion markets.

Consumers like AI banking benefits but worry about trust and data safety
Research examining consumer adaptation to AI banking technologies through mixed methods reveals positive sentiment toward functional benefits alongside concerns about data security and trust.

Misleading crisis communication increases brand avoidance in hospitality greenwashing cases
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Study reveals how misleading crisis communication in hospitality greenwashing increases brand avoidance. Omission tactics harm more than paltering, with severity moderating effects on consumer.

Attitude, benefit, and trust shaped recycling behavior in China
Study examines Chinese consumer express packaging recycling behavior using PLS-SEM and fsQCA, revealing attitude, perceived benefit, and trust as key drivers of participation.

Sustainability influenced apparel decisions differently by age group
Qualitative study of urban Indian consumers examines how sustainability influences apparel pre-purchase choices, cohort-specific value orientations, and barriers to sustainable behaviour.








