Category: Public relations
Private hospital managers back legal regulation of healthcare advertising
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Qualitative study of private hospital managers’ perspectives on healthcare advertising bans, regulatory gaps, and ethical concerns in Turkey
Study defines public policy communication in public relations
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Study develops a strategic model defining public policy communication in public relations, based on interviews with 15 policy communicators working with policymakers.
WHO press conferences drew longer viewing and more comments
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Analysis of 142 WHO YouTube press conferences reveals audiences facing crisis uncertainty generate more engagement and negative sentiment when information gaps exist.
Operational transparency improved understanding, not engagement
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Research shows operational transparency in government social media improves public understanding and trust, but doesn’t increase engagement or collaboration intentions.
Misleading crisis communication increases brand avoidance in hospitality greenwashing cases
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Study reveals how misleading crisis communication in hospitality greenwashing increases brand avoidance. Omission tactics harm more than paltering, with severity moderating effects on consumer.
