What the study found
The study found that location, environment, product, facilities, service, and price positively contributed to the success of Mamak restaurants in Malaysia. In this paper, “Mamak restaurants” refers to well-established ethnic-based restaurants in Malaysia.
Why the authors say this matters
The authors say the findings could serve as a benchmark for prospective restauranteurs and researchers. The study suggests other food operators can emulate the management strategies and practices of Mamak restaurants to maximize their restaurant business potential.
What the researchers tested
The researchers explored success factors of Mamak restaurants from customers’ perspectives and from the managerial practices of restaurant operators. They collected data through in-depth interviews with customers and operators using purposive sampling, then analyzed the transcribed data to classify codes and categories.
What worked and what didn't
The abstract reports that location, environment, product, facilities, service, and price worked as positive contributors to success. It does not describe any factors that did not contribute, or any negative results.
What to keep in mind
The summary provided does not describe limitations, and the findings are based on interviews in Malaysia. The abstract also does not provide details about the size of the sample or the specific business model that was created.
Key points
- The study found six positive contributors to Mamak restaurant success: location, environment, product, facilities, service, and price.
- It examined success factors from both customers’ perspectives and restaurant operators’ managerial practices.
- Data came from in-depth interviews and purposive sampling, followed by coding and category analysis.
- The authors say the findings could be a benchmark for prospective restauranteurs and researchers.
- The abstract does not identify any factors that worked poorly or any stated limitations.
Disclosure
- Research title:
- Mamak restaurant success linked to location, service, and price
- Authors:
- Mohhidin Othman, Ainul Zakiah Abu Bakar, Tachaini Kandasamy, Bee‐Lia Chua
- Publication date:
- 2026-04-24
- OpenAlex record:
- View
- Image credit:
- Photo by Caleb Toranzo on Unsplash · Unsplash License
Get the weekly research newsletter
Stay current with peer-reviewed research without reading academic papers — one filtered digest, every Friday.