Economic and sustainable value both shape TPASS use intention

What the study found: Both sustainable value and economic value were found to significantly influence attitude toward TPASS, with economic value having the stronger effect. Attitude and subjective norms were both positively related to TPASS usage intention, and subjective norms had a notably stronger impact.
Why the authors say this matters: The authors conclude that these findings provide insights for sustainable transportation policies. The study suggests that understanding perceived value, attitude, and subjective norms may help explain TPASS adoption.
What the researchers tested: The researchers examined how perceived economic value, perceived sustainable value, attitude, and subjective norms shape consumers' intention to use TPASS commuter passes. They used an integrated model based on value-attitude-behavior theory and theory of reasoned action, analyzed survey data from 302 valid online responses, and applied structural equation modeling.
What worked and what didn't: The model results showed significant positive effects from sustainable value and economic value on attitude. Economic value was the stronger of the two. Attitude and subjective norms both positively affected usage intention, with subjective norms showing the larger effect.
What to keep in mind: The abstract does not describe detailed limitations or cautions beyond the fact that the study used 302 valid online survey responses.

Key points

• Economic value and sustainable value both significantly influenced attitude toward TPASS.
• Economic value had a stronger effect on attitude than sustainable value.
• Attitude and subjective norms were both positively related to TPASS usage intention.
• Subjective norms had a notably stronger impact on usage intention than attitude.
• The study used 302 valid online survey responses and structural equation modeling.