What the study found
The study found that perceived sustainable value and perceived economic value both significantly influence attitude toward TPASS commuter passes. It also found that attitude and subjective norms, meaning perceived social pressure from others, both positively affect usage intention.
Why the authors say this matters
The authors say the findings provide insights for sustainable transportation policies. The study suggests that understanding economic value, sustainable value, attitude, and subjective norms may help explain TPASS adoption in Taiwan.
What the researchers tested
The researchers tested an integrated model based on the value-attitude-behavior theory and the theory of reasoned action. They collected data through an online survey with 302 valid responses and analyzed the data using structural equation modeling.
What worked and what didn't
Both sustainable value and economic value were significant predictors of TPASS attitude, but economic value had the stronger effect. Attitude and subjective norms both positively influenced usage intention, with subjective norms showing a notably stronger impact.
What to keep in mind
The abstract does not describe detailed limitations. The study is based on 302 online survey responses, so the summary available here is limited to that sample and the model tested.
Key points
- Both sustainable value and economic value significantly affected attitude toward TPASS.
- Economic value had a stronger effect on attitude than sustainable value.
- Attitude and subjective norms both positively affected TPASS usage intention.
- Subjective norms had a notably stronger impact on intention than attitude.
- The study used 302 valid online survey responses and structural equation modeling.
Disclosure
- Research title:
- Sustainable and economic value both shape TPASS usage intention
- Authors:
- Chun-Hua Hsiao, Cheng-Ping Chen, Hui-Chun Yang, Jinlong Liang, Kai‐Yu Tang
- Institutions:
- Kainan University, Kainan University, National Chung Hsing University, Vanung University, Vanung University
- Publication date:
- 2026-01-21
- OpenAlex record:
- View
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