What the study found
The study found that perceived threat in COVID-19 news was associated with increased fear, greater compliance with preventive measures, and heightened health discrimination. Perceived efficacy, meaning the sense that recommended actions work, moderated these relationships.
Why the authors say this matters
The authors conclude that balanced health communication in media, with both threat and efficacy information, is crucial for reducing health discrimination and maintaining public motivation for preventive behaviors.
What the researchers tested
The researchers collected data from 598 participants in China and used the Extended Parallel Process Model (EPPM) to examine how combinations of perceived threat and perceived efficacy in news were related to fear, compliance with preventive measures, and health discrimination.
What worked and what didn't
Perceived threat showed significant associations with all three outcomes: fear, preventive compliance, and health discrimination. Under high perceived efficacy, fear's promotion of health discrimination was suppressed, while its encouragement of preventive measures was enhanced.
What to keep in mind
The abstract does not describe detailed limitations beyond the study's focus on participants in China during the COVID-19 prevention and control process. No additional caveats are stated in the available summary.
Key points
- Perceived threat in COVID-19 news was linked to more fear, more preventive compliance, and more health discrimination.
- Perceived efficacy moderated the effects of fear in the model.
- High perceived efficacy reduced fear's promotion of health discrimination and increased its promotion of preventive measures.
- The study used data from 598 participants in China and the Extended Parallel Process Model (EPPM).
- The authors say balanced media communication should convey both threat and efficacy.
Disclosure
- Research title:
- Perceived threat increased fear, prevention, and health discrimination
- Authors:
- Li Ma, Gege Fang, Zhengxin Liu
- Institutions:
- Central South University, Beijing University of Posts and Telecommunications, Tsinghua University
- Publication date:
- 2026-04-02
- OpenAlex record:
- View
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