Tag: Phenomenon
Marketing should be understood as a broader phenomenon
What the study found The article argues that marketing should be understood at a higher level as an overarching phenomenon, not only as a collection of activities. It says this shift would move the field from an activity-based framework toward marketing’s inner meaning and purpose. Why the authors say this matters The authors suggest that…
2D Abelian gauge theories show rich phase structure
What the study found Abelian gauge theories in 1+1 dimensions can have a surprisingly rich phase structure as masses are varied. The abstract says these systems include critical lines or points with central charge c = 1 and c = 1/2, and it also points to 2D chiral gauge theories as a setting for symmetric…