Tag: Marketing & Consumer Behavior
Product‐Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media
How social media CSR communication patterns affect consumer engagement
Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
How airlines use performance metrics to improve brand reputation and stakeholder trust
A Study on Impact of Green Marketing in Consumer Buying Behaviour in Vijayapur City
Why awareness of eco-friendly products doesn't always lead to actual purchases
Impact of Airport Boarding Gate Terminal Design on Traveler’s Experience
How terminal layout and design affect passenger comfort and satisfaction
When silence backfires: crisis response sincerity, perceived severity, and brand avoidance in hospitality greenwashing crises
How dishonest environmental claims damage hotel brands and consumer trust
Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
How small businesses in North Karnataka can use AI to understand and reach eco-conscious consumers
