Tag: Marketing & Consumer Behavior
Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
Mixed-methods study examining KPI-driven public relations strategies in airline industry, emphasizing brand perception, stakeholder engagement, and strategic alignment with business objectives.
A Study on Impact of Green Marketing in Consumer Buying Behaviour in Vijayapur City
Survey of 350 consumers in Vijayapur City reveals 78% awareness of green marketing but only 42% consistent green purchasing, identifying price and availability barriers.
Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
Study examines AI-driven predictive analytics for green product marketing among North Karnataka MSMEs, identifying adoption benefits and barriers including cost and skills.
