Focal Interest
Focal Interest
AI Summary of Peer-Reviewed Research

This page presents an AI-generated summary of a published research paper. The original authors did not write or review this article. [See full disclosure ↓]

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Media lobbying varied by policy stage and narrative

A Black man in a dark business suit and blue tie speaks to multiple journalists holding microphones and recording devices in a modern office setting with glass doors and windows in the background.
Research area:Social SciencesPublic Relations and Crisis CommunicationMedia Studies and Communication

What the study found

Media lobbying effects varied across policy stages, and business associations were more visible during key policy windows and implementation stages. The associations used macro- and micro-narratives, especially economic, renewal, and blame-focused narratives, to align their interests with broader societal concerns.

Why the authors say this matters

The authors conclude that media lobbying effectiveness cannot be explained by organizational resources alone. They suggest it also depends on the ability to mobilize time, media space, and narrative across changing policy contexts.

What the researchers tested

The study examined Finnish business associations during a prolonged public health crisis. It used a mixed methods analysis of news coverage in quality newspapers and tabloids to assess variation in media visibility across policy stages, media outlets, and narrative levels.

What worked and what didn't

Media visibility was heightened during key policy windows and implementation stages. The abstract reports that business associations strategically used economic, renewal, and blame-focused narratives, but it does not state which narratives worked best or failings of any specific approach.

What to keep in mind

The abstract does not describe detailed limitations. It also focuses on Finnish business associations during a prolonged crisis, so the findings are specific to that setting and the news coverage examined.

Key points

  • Media lobbying effects varied across policy stages.
  • Business associations were most visible during key policy windows and implementation stages.
  • The associations used economic, renewal, and blame-focused narratives.
  • The authors conclude that organizational resources alone do not explain media lobbying effectiveness.
  • The study is based on a mixed methods analysis of Finnish news coverage during a prolonged public health crisis.

Disclosure

Research title:
Media lobbying varied by policy stage and narrative
Authors:
Markus Mykkänen, Chiara Valentini
Institutions:
University of Jyväskylä
Publication date:
2026-04-03
DOI:
10.1057/s41309-026-00263-3
OpenAlex record:
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AI provenance: This post was generated by OpenAI. The original authors did not write or review this post.

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