What the study found
The study found that an integrated multi-channel marketing and communication model was proposed as the most effective approach for this niche supply chain. The authors frame Sicilian ancient grains as products with authenticity, health, and ecosystem service value.
Why the authors say this matters
The authors say the study fills a gap in the literature because it is the first study of its kind for this supply chain. They also conclude that the proposed model could be used not only by firms in this supply chain but also by other high-value niche product supply chains worldwide.
What the researchers tested
The researchers studied consumer preferences, awareness, and willingness to pay for products made from ancient Sicilian grains certified with blockchain technology. They used sample surveys with Sicilian consumers and focus groups with both consumers and experts, including experienced entrepreneurs.
What worked and what didn't
The results led the authors to propose an integrated multi-channel marketing and communication model as the most effective option. The abstract does not report detailed comparisons among alternative approaches or specific outcomes that did not work.
What to keep in mind
The available summary does not provide detailed numerical results, sample sizes, or the exact findings from the surveys and focus groups. It also does not describe specific limitations beyond noting that the study is the first of its kind for this supply chain.
Key points
- Sicilian ancient grains are presented as valuable for biodiversity, health, and sensory qualities.
- The study examined blockchain certification as a way to add authenticity, food safety, quality, and transparency.
- Consumer surveys and focus groups were used to gather views from consumers, experts, and entrepreneurs.
- An integrated multi-channel marketing and communication model was proposed as the most effective approach.
- The authors say the study is the first of its kind for this supply chain.
Disclosure
- Research title:
- Blockchain certification may support Sicilian ancient grain products
- Authors:
- Marzia Ingrassia, Simona Bacarella, Stefania Chironi, Sandro Galluzzo, Giuseppe Russo
- Institutions:
- Consorzio Venezia Ricerche, University of Palermo, University of Palermo, University of Palermo, University of Palermo
- Publication date:
- 2026-02-27
- OpenAlex record:
- View
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