Blockchain-certified Sicilian grains drew consumer interest

What the study found: The study proposed an integrated multi-channel marketing and communication model for blockchain-certified products made from Sicilian ancient grains. The authors report that this was the most effective model for this niche supply chain.
Why the authors say this matters: The study suggests that blockchain technology can add value by certifying authenticity, food safety, quality, and transparency. The authors also say the findings fill a gap in the literature and that the proposed model may be useful for similar high-value niche supply chains worldwide.
What the researchers tested: The researchers surveyed Sicilian consumers and held focus groups with consumers and experts. They also gathered information on consumer preferences, awareness, and willingness to pay for products made from ancient Sicilian grains certified with blockchain technology, as well as opinions from experienced entrepreneurs.
What worked and what didn't: An integrated multi-channel marketing and communication model was proposed as the most effective approach. The abstract does not report detailed comparisons of alternative models or specific measures of consumer preference, awareness, or willingness to pay.
What to keep in mind: The abstract does not describe the study's sample size, the survey design, or detailed results from the focus groups. It also does not provide limitations beyond noting that this was the first study of its kind for this supply chain.

Key points

• The study proposed an integrated multi-channel marketing and communication model for blockchain-certified Sicilian ancient grains.
• The authors say blockchain certification can add value through authenticity, food safety, quality, and transparency.
• Consumer surveys and focus groups with consumers and experts were used to gather preferences, awareness, and willingness to pay.
• The abstract reports that the proposed model was the most effective for this niche supply chain.
• The authors say the findings may also apply to other high-value niche supply chains.