Concept: Environmental Sustainability in Business
Cross-border green patents improve firms’ environmental performance
How importing green patents improves environmental performance in host-country firms

Adaptive project management helps manage fashion product development challenges
How fashion companies navigate rapid trends and consumer shifts through smarter project management

A Study on Impact of Green Marketing in Consumer Buying Behaviour in Vijayapur City
Why awareness of eco-friendly products doesn't always lead to actual purchases

Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
How small businesses in North Karnataka can use AI to understand and reach eco-conscious consumers












