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Customer nature is the main building block of supply chain flexibility
Supply chain flexibility framework reveals that customer understanding and organizational culture are foundational to resilience, not technological solutions or redundancy investments.
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Explorative industrial Internet linked to open green innovation
Study reveals how explorative industrial Internet adoption drives open green innovation in manufacturing through value co-creation, advanced technology, and strategic resource allocation.
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Elevating Airline Public Relations: Leveraging Strategic KPIs for Advanced Brand Perception and Stakeholder Engagement
Mixed-methods study examining KPI-driven public relations strategies in airline industry, emphasizing brand perception, stakeholder engagement, and strategic alignment with business objectives.
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Leveraging AI for Predictive Consumer Insights in Green Product Marketing: A Case of North Karnataka MSMEs
Study examines AI-driven predictive analytics for green product marketing among North Karnataka MSMEs, identifying adoption benefits and barriers including cost and skills.
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Romania within the Smart Supply Chain Architecture: from Transit Point to Key Actor
Analysis of Romania's transition within European supply chains, examining competitive advantages, infrastructure challenges, and digital transformation requirements for logistics hub development.
